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Home Health Care Today

Home Health Care Today is a free bi-weekly email subscription designed for High Performance Executives and Highly Effective Leaders of America's leading home care companies.  It gives readers up to date information on the latest developments in home care leadership, sales & marketing, staffing, private duty home care and how to get the most from association membership. 

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Back Issues

Volume 10, 2012 - Home Health Care Today Articles
No. 227 Jan 11, 2012 This year, it will be different: The dilemma of a new year
Volume 9, 2011 - Home Health Care Today Articles
No. 226 Dec 21, 2011 Time, Talent, and Treasure... 'Tis the season to give
No. 225 Dec 7, 2011 Seeing The Bigger Picture
No. 224 Nov 23, 2011 Wherever You Are, Make Sure You Are There!
No. 223 Nov 9, 2011 Home Health Care's Role in Accountable Care
No. 222 Oct 26, 2011 Visioning the Future of Hospice Care
No. 221 Oct 12, 2011 "Moneyball" Madness... or is it?
No. 220 Sept 28, 2011 Serving More Patients
No. 219 Sept 15th, 2011 The Wisdom of Kung Fu Panda
No. 219 Sept 14th, 2011 ACHC Accredits Behavioral Health Home Care Organizations
No. 218 Aug 31st, 2011 Growing Trends in Home Health Care & Hospice in America
No. 217 Aug 17th,2011 Leap...and the net will appear!
No. 216 Aug 3rd, 2011 Home Health Care's Role in ACOs?
No. 215 July 20, 2011 No newsletter this week
No. 214 July 6, 2011 Vision Casting: Creating A Clear Picture Of The Agency Of The Future
No. 213 June 22, 2011 Focused Marketing Gets Measurable Results
No. 212 June 8, 2011 Navigating the FOG of Health Care Reform: What's Next?
No. 211 May 25, 2011 Reaching Your Referral Sources: Overcoming The Collapse Of Distinction
No. 210 May 9th, 2011 Planning Your Next Executive Strategy Retreat
No. 209 Apr 27th, 2011 On A Clear Day...You Can See Tomorrow: The Forces & Trends Shaping The Future of Home Health Care
No. 208 Apr 13th, 2011 Selling Home Health Care to Hospitals, ACOs & Other Health Care Facilities
No. 207 Mar 30th, 2011 Best Practices In Home Health & Hospice Marketing
No. 203 Mar 16th, 2011 Be Ready When Disaster Strikes
No. 202 Mar 2nd, 2011 Strtegic Planning with eight year olds
No. 201 Feb 2nd, 2011 Growing Trend in Home Health Care... Private Pay
Volume 8, 2010 - Home Health Care Today Articles
No. 200 Dec 15, 2010 200 Issues of Home Health Care Today
No. 199 Dec 1, 2010 Strategic Staffing For 2011
No. 198 Nov 17, 2010 Accreditation In Home Health, Hospice, And Private Duty Is A Growing Trend
No. 197 Nov 03, 2010 Not Your Daughter's Jeans
No. 196 Oct 20, 2010 Grow Your Private Pay Home Care Business
No. 195 Oct 06, 2010 Trends in Home Care and Hospice
No. 194 Sep 08, 2010 Selling Home Health to Physicians
No. 193 Aug 25, 2010 Health Care Reform Update
No. 191 Jul 28, 2010 Private Pay in Home Health Care
No. 190 Jul 14, 2010 Networking for Success in Home Care & Hospice
No. 189 June 30, 2010 Seven R's of Sales & Marketing in Home Health & Hospice
No. 188 June 16, 2010 Sustainable Growth in Home Health & Hospice
No. 187 June 02, 2010 Creating a Blooming Home Care & Hospice Agency
No. 186 May 19, 2010 Selling Home Health to Physicians
No. 185 May 05, 2010 Fast Horses on a Sloppy Track
No. 184 Apr 21, 2010 Target Specific Patients To Grow Referrals
No. 183 Apr 07, 2010 Growing Interest in Private Pay Home Care
No. 182 Mar 24, 2010 Getting Ready for Healthcare Reform
No. 181 Mar 10, 2010 Web Marketing to Seniors
No. 180 Feb 24, 2010 Focused Marketing Gets Measurable Results
No. 179 Feb 10, 2010 Reduce Rehospitalizations to Increase Referrals
No. 178 Jan 27, 2010 Quantum Leap Thinking in Home Health Care
No. 177 Jan 13, 2010 Challenges and Opportunities in Senior Care
 
Volume 7, 2009
No. 176 Dec 23, 2009 Invictus in Home Health Care
No. 175 Dec 09, 2009 Selling Home Health to Physicians
No. 174 Nov 25, 2009 Home Health Referrals from Hospitals
No. 173 Nov 11, 2009 Healthcare Reform Impacts Home Health Care
No. 172 Oct 28, 2009 Benchmarking Home Health, Hospice, and Private Duty
No. 171 Oct 14, 2009 Ten Principles of Legal Marketing
No. 170 Sep 30, 2009 Get Away to Get Ahead
No. 169 Sep 16, 2009 Lessons for Home Health Leaders from the U.S. Open
No. 168 Sep 02, 2009 Selling & Buying Home Health in Style
No. 167 Aug 19, 2009 Visioning the Future of Home Health
No. 166 Aug 04, 2009 Growing Your Home Health Care Business
No. 165 Jul 22, 2009 Meetings Matter in Home Health Care
No. 164 Jul 08, 2009 Medicare Cost Reports Affect Healthcare Reform
No. 163 Jun 24, 2009 More on Healthcare Reform
No. 162 Jun 10, 2009 Get Ready for Healthcare Reform
No. 161 May 27, 2009 Time to Grow Your Agency
No. 160 May 13, 2009 On a Clear Day . . . You Can See Tomorrow
No. 159 Apr 30, 2009 The Power of the Pride
No. 158 Apr 15, 2009 Home Health Care Around the World
No. 157 Apr 01, 2009 Spring is the Time for Growth in Home Health Care
No. 156 Mar 18, 2009 It's Time to Prune the Roses
No. 155 Mar 04, 2009 Assessing Your Current Reality
No. 154 Feb 18, 2009 Strategic Competencies in Home Health Care
No. 153 Feb 04, 2009 People Do Business with People They Like!
No. 152 Jan 21, 2009 Release Your Brilliance in Home Health Care
No. 151 Jan 07, 2009 Home Health Care Executive Strategy for 2009
 
Volume 6, 2008
 
Special Dec 23, 2008 Merry Christmas and Happy Hanukkah
No. 150 Dec 10, 2008 Leaving a Lasting Legacy
No. 149 Nov 26, 2008 Home Health Care Thanksgiving Blessings
No. 148 Nov 12, 2008 Home Health Care and $2.00 Gasoline
147 Edit Oct 30, 2008 Error Correction for Yesterday's Newsletter
No. 147 Oct 29, 2008 Politics and Home Health Care
S:146 C Oct 15, 2008 Home Health Special Report - NAHC 2008
S:146 B Oct 14, 2008 Home Health Special Report - NAHC 2008
S:146 A Oct 13, 2008 Home Health Special Report - NAHC 2008
No. 145 Oct 01, 2008 Bring The CHCSP To Your Agency
No. 144 Sep 17, 2008 Home Care Lessons from Hurricane Ike
No. 143 Sep 03, 2008 Home Care Goes Back to School
No. 142 Aug 20, 2008 Home Care 2020: Another Look at The Agency Of the Future
No. 141 Aug 06, 2008 Home Health Care and Trout Fishing Have Some Things In Common
No. 140 Jul 23, 2008 Nurse Retention through Leadership Development
No. 139 Jul 09, 2008 Time for Your Six Month Sales Review
No. 138 Jun 25, 2008 How are You Doing Under the New PPS?
No. 137 May 28, 2008 Prospering in Difficult Economic Times
No. 136 May 14, 2008 Lessons in Leadership from NutriSystem
No. 135 Apr 30, 2008 The Finance Pillar in Home Health Care
No. 134 Apr 16, 2008 The Technology Pillar in Home Health Care
No. 133 Apr 02, 2008 The People Pillar in Home Health Care
Press
Release
Mar 25, 2008
Leading Home Care and Decision Health form Strategic Alliance
No. 132 Mar 19, 2008 Customer Service as Competitive Advantage
No. 131 Mar 05, 2008 Strategic Quality in the Agency of the Future
No. 130 Feb 20, 2008 An 18 Point Assessment for the Agency of the Future
No. 129 Feb 06, 2008 Opportunities in Private Duty Home Care
No. 128 Jan 23, 2008 The Executive Strategy Retreat
No. 127 Jan 09, 2008 Growing Your Home Health Business While Implementing the NEW PPS
 
Volume 5, 2007
     
No. 126 Dec 19, 2007 Get Ready for the Future
No. 125 Dec  5, 2007 Growth in the Agency of the Future
No. 124 Nov 21, 2007 A Time to Give Thanks
No. 123 Nov 08, 2007 Retention Strategies for the Agency Of The Future
No. 122 Oct  24, 2007 Leadership in the Agency of the Future
No. 121 Oct  10, 2007 Corporate Culture in the Agency of the Future
Special Oct  09, 2007 Special Report: NAHC 26th Annual National Convention - Part 2
Special Oct  08, 2007 Special Report: NAHC 26th Annual National Convention
No. 120 Sep 26, 2007 Exceptional Service is Critical for the Agency of the Future
No. 119 Sep 12, 2007 Seven Perceptions of Quality - Again
No. 118 Aug 29, 2007 Insights on Quality in the Agency of the Future
No. 117 Aug 15, 2007 Insights from the Oracle at Delphi
No. 116 Aug 01, 2007 It's Time to Update Your Strategic Plan
No. 115 Jul  18, 2007 Overcoming the Tension Between Clinical and Sales
Special Jul  07, 2007 Happy Independence Day from LHC
No. 114 Jun  20, 2007 Grow Your Business... Get Ready for the Future
No. 113 Jun   6, 2007 Communicating Expectations and Directions
No. 112 May 23, 2007 Train Your Leaders to Improve Employee Retention
No. 111 May  9, 2007 Celebrate National Nurses Week: May 6th-12th
No. 110 Apr 25, 2007 The Next Generation of Home Care Leaders
No. 109 Apr 11, 2007 Quality of Care and Competitive Advantage
No. 108 Mar 28, 2007 Home Care Nurses are like Roses
No. 107 Mar 14, 2007 Mastering Your Strategic Marketing Plan
No. 106 Feb 28, 2007 Crafting Your Uniqueness
No. 105 Feb 14, 2007 How to Plan, Organize and Conduct Your Next Executive Strategy Retreat
No. 104 Jan 31, 2007 Who Really Cares? Who gives, who doesn't, and why it matters
No. 103 Jan 17, 2007 Learn How to Find and Keep Employees
No. 102 Jan 3,   2007 Get Ready for a Year of Exceptional Growth in 2007!
 
Volume 4, 2006
     
No.101 Dec 13, 2006 Nursing Seen as the Most Ethical Occupation
No.100 Nov 29, 2006 Transforming Home Care in America by Transforming Its Organizations and Their Leaders
No. 99 Nov 22, 2006 A Time to Give Thanks
No. 98 Nov 1, 2006 Points of Learning From Deploying Your Disaster Plan
  Oct, 17 2006 SPECIAL REPORT NAHC 2006 DAY 2 - A Live Report from the Convention Floor
  Oct, 16 2006 SPECIAL REPORT NAHC 2006 DAY 1 - A Live Report from the Convention Floor
No. 97 Oct, 4 2006 A Closer Look at the #3 Marketing Technique in Home Care
No. 96 Sep, 20 2006 Keys to Growing Your Referrals, Admissions, and Revenue
No. 95 Sep, 6 2006 Five Steps to Put Pay for Performance to Work in Your Agency
No. 94 Aug, 23 2006 Five Ways to Focus Your Home Care Business
No. 93 Aug 9, 2006 Four Key Points in Creating a Compensation Plan for Your Business Development Representatives
No. 92 Jul 26, 2006 Increase your Learning ROI
No. 91 Jul 12, 2006 It's Time For Your Mid-Year Checkup
No. 90 Jun 28, 2006 Vacation Tips to Help You Grow Your Home Care Business
No. 89 Jun 14, 2006 Innovations in Home Care Marketing
No. 88 May 31, 2006 Home Care Associations - The Grass Roots of Our Industry
No. 87 May 17, 2006 The Forces and Trends Shaping the Future of Home Care
No. 86 May 3, 2006 Dawn at the Downs
No. 85 Apr 19, 2006 Seven Characteristics of Web Sites That Sell Home Health Care Services
No. 84 Apr 5, 2006 Four Basic Skills of Great Home Health Care Managers
No. 83 Mar 22, 2006 Home Health Nurses Influence Physician Referrals
No. 82 Mar 8, 2006 Recruiting and Selecting Home Care Sales Representatives
  Feb 23, 2006 SPECIAL REPORT Power Home Health Referrals Update
No. 81 Feb 22, 2006 Building Your Marketing and Referrals Dashboard
No. 80 Feb 8, 2006 Top Tips for Keeping Your Nurses
No. 79 Jan 25, 2006 Building Your Marketing Dashboard - Communicate, Motivate, and Appreciate Your Sales and Marketing Team
No. 78 Jan 11, 2006 Top Ten Recruiting Techniques for Nurses and other Professionals
     

Volume 3, 2005
     
No. 77 Dec 28, 2005 Getting Ready for the New Year! - Create Prosperity in 2006
No. 76 Dec 14, 2005 The Current and Coming Crunch in Clinical Caregivers
No. 75 Nov 30, 2005 Cheerleaders on the Sales Force
No. 74 Nov 16, 2005 Home Health Agencies and Private Duty Home Care
No. 73 Nov 2, 2005 Finding the Top Sales People in Home Care
  Oct 25, 2005 SPECIAL REPORT NAHC 2005 DAY 3 - Going for the Gold in Home Care, and Some Tips on Communicating with Physicians
  Oct 24, 2005 SPECIAL REPORT NAHC 2005 DAY 2 - A Look at Technology in Home Care
  Oct 23, 2005 SPECIAL REPORT NAHC 2005 DAY 1 - NAHC 2005 Opens with Tom Peters
No. 72 Oct 19, 2005 Top Talent Wins in Home Care Sales & Marketing: Picking the Right Sales Reps
No. 71 Oct 5, 2005 Build Brand Awareness with Public Relations: Writing Articles that Get Published
No. 70 Sep 21, 2005 Social Networking: Use Viral Marketing to Find New Employees
No. 69 Sep 7, 2005 Is YOUR Disaster Plan Up to Date?
  Sep 6, 2005 SPECIAL REPORT - Home Care and Hospice Responds to Hurricane Katrina
  Sep 3, 2005 SPECIAL REPORT - Hurricane Katrina Affects Home Health Care in Louisiana
No. 68 Aug 24, 2005 Keep Your Business Fresh
No. 67 Aug 10, 2005 Some Things Never Change - What's the One Thing That Makes Your Agency Unique . . . and should never change
No. 66 Jul 27, 2005 Seven Ways You Can Create Competitive Advantage in Your Marketplace
No. 65 Jul 13, 2005 How to Increase the Value of Your State Home Care Association Membership
No. 64 Jun 29, 2005 Technology is Changing the Way Home Care is Delivered
No. 63 Jun 15, 2005 Job Complexity: A Major Cause of Turnover in Home Care
No. 62 Jun 1, 2005 Why Your Nurses Are Quitting: Seven Reasons Why Workers Quit Companies
No. 61 May 18, 2005 Hold a "Retention Retreat": 3 Myths about Staffing
No. 60 May 4, 2005 National Nurses Week
No. 59 Apr 20, 2005 Becoming the High Tech Leader in Home Care
No. 58 Apr 6, 2005 What Role do your Home Health Care Nurses play in bringing in new patient referrals?
No. 57 Mar 23, 2005 What are Home Care CEOs Concerned About?
No. 56 Mar 9, 2005 Storyboarding: A Tool for Making Ideas Visible and Stimulating Creativity
No. 55 Feb 23, 2005 It's Lonely at the Top - Home Care Mastermind Groups
No. 54 Feb 9, 2005 Creating a High Performance Home Care Team
No. 53 Jan 26, 2005 Marketing Your Home Health Care Company
No. 52 Jan 12, 2005 Vision without Action Is Hallucination!
     
Volume 2, 2004
     
No. 51 Dec 15, 2004 Looking Ahead to the New Year
No. 50 Dec 1, 2004 Celebrating Our 50th Issue
No. 49 Nov 17, 2004 Clean up Your Store Window
No. 48 Nov 3, 2004 Presidential Election Results and the Effect on Home Care
No. 47 Oct 20, 2004 Seeing the Bigger Picture in Home Care
No. 46 Oct 6, 2004 Improved Communication for Home Health Care Agencies
No. 45 Sep 22, 2004 Enthusiasm: People love doing business with people who love what they do.
No. 44 Sep 9, 2004 Use Exceptional Customer Service to Grow Your Home Care Business
No. 43 Aug 24, 2004 Finding and Keeping Top Talent a Key to Growing Your Business
No. 42 Aug 11, 2004 Are You at the Top of the Home Health Care Field?
No. 41 Jul 28, 2004 It's Strategic Planning Season in Home Care
No. 40 Jul 15, 2004 Four Types of Retreats for Your Board of Directors
No. 39 Jun 30, 2004 Finding Top Talent on the Internet
No. 38 Jun 16, 2004 Grow Your Business... give Exceptional Service like Fred the Postman
No. 37 Jun 2, 2004 Measuring and Managing the Performance of your Home Care Team
No. 36 May 19, 2004 Grow your Business and Increase your Income through Relationship Selling
No. 35 May 5, 2004 Managing the Home Care Sales Process
No. 34 Apr 21, 2004 It's Derby Time in the Bluegrass
No. 33 Apr 7, 2004 Writing your Strategic Marketing Plan
No. 32 Mar 24, 2004 Understanding Behavioral Styles
No. 31 Mar 10, 2004 What do the Detroit Lions and Home Care Have in Common?
No. 30 Feb 25, 2004 Special Skills for Communicating with Physicians Part II
No. 29 Feb 11, 2004 Setting Priorities and Managing Time
No. 28 Jan 28, 2004 Special Skills for Communicating with Physicians Part I
No. 27 Jan 14, 2004 Creating a Road Map for your Home Care Journey
     

Volume 1, 2003
     
No. 26 Dec 31, 2003 Celebrate Your Accomplishments from 2003
No. 25 Dec 18, 2003 Grow Your Business by Looking for New Customers
No. 24 Dec 4, 2003 Relationship Selling and Persuasion Skills for Home Care Leaders
No. 23 Nov 20, 2003 Devoted to Caring: Creating Exceptional Customer Experiences
No. 22 Nov 6, 2003 November is National Home Care Month
No. 21 Oct 23, 2003 Seeing the Bigger Picture
No. 20 Oct 9, 2003 Grow your Home Care Business with Web-Based Marketing
No. 19 Sep 25, 2003 The Academy for Home Care Leadership
No. 18 Sep 11, 2003 The Leadership Crisis
No. 17 Aug 28, 2003 Support your Sales with a Mix of Marketing and Promotion
No. 16 Aug 14, 2003 The Magic is in the Mix: Seven Steps to Grow your Home Care Business
No. 15 Jul 31, 2003 The Experience Economy in Home Care
No. 14 Jul 17, 2003 Creating a Great Place to Work
No. 13 Jul 3, 2003 Devoted to Caring Crafting Exceptional Customer Experiences
No. 12 Jun 19, 2003 The Fastest Growing Segment of Home Care
No. 11 Jun 5, 2003 Five Ways to Become Leaders in your State Association
No. 10 May 8, 2003 Ten Tips to Grow Your Private Duty Home Care Company
No. 9 Apr 24, 2003 Package and Promote your Private Duty Programs
No. 8 Apr 10, 2003 The Top Ten Characteristics of Highly Effective Home Care Leaders
No. 7 Mar 27, 2003 Creating Exceptional Customer Experiences
No. 6 Mar 13, 2003 Finding and Keeping Top Talent
No. 5 Feb 27, 2003 Home Care Associations... The Grass Roots of Our Industry
No. 4 Feb 20, 2003 Sitting on the Sofa with the Customer
No. 3 Feb 13, 2003 Seven Steps to Grow Your Private Duty Home Care Business
No. 2 Feb 6, 2003 Solving the Leadership Crisis in Home Care
No. 1 Jan 30, 2003 Transforming Home Care in America (Premier Issue)