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A Marketing Primer for Home Health Care Professionals

A VNA USA Idea Book

Everyone who works for your organization are marketing professionals, whether they are providing direct care, scheduling, conducting case management, designing marketing plans or leading from the desk labeled CEO.

This book is a collection of chapters written by experts at taking sound marketing fundamentals and applying them to the home health care market.

It includes techniques for taking your programs and products to market for anyone in positions of public contact.

Contributors include:

Robert Agoglia
Eugene Buccini
Steven Drozdeck
Nancy Farwell
Robert Fazzi
Karl Gretz
Allen Hessel
Ann Sceia Klein
Robert Kurtz
Jerry Rosenstrach
Stephen Tweed (CEO of Leading Home Care)

Edited by Jerry Rosenstrach

With an introduction by Alexine Janiszewski

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