Capture the Caller: 

Turning Inquiries into Admissions in Private Duty Home Care 

An e-Book by Barbara B. Akst and Stephen C. Tweed 

A detailed description of the step by step process
your home care team can use to turn callers into clients.  

The purpose of this book is to grow your business.  Make it easy for your customers to do business with YOU!  Help your caller decide immediately – as soon as you answer the phone – that your home care company is right for them.  WOW them with the first “thank you for calling.”  

Research conducted by Barbara Akst during mystery shopper audits shows that most home care companies do a poor job of answering the phone and turning callers into clients.  Too many callers slip away, never to be heard from again.   

This eBook is designed as a user friendly guide for you and your team to develop the knowledge, skills, and abilities to turn more callers into clients.  It will help you dramatically increase the conversion ratio of inquiries to admissions.   

When you apply the principles in this high-impact business building tool, you’ll be able to…

• Set the stage for an exceptional customer experience

• Identify the right team members to take that first inquiry call

• Arrange your physical environment so that it’s right for taking incoming calls

• Know your marketplace, and how your company compares to your competitors

• Know your caller, and what they need and want from a home care company

• Define the intake process to make it easy for your caller

• Develop your home care team’s telephone skills to create exceptional service

• Train your staff to capture the caller and close more sales

• Conduct a meaningful in-home assessment to match your services to the client’s needs

• Use technology to improve your customer service

• Measure the improvement in business results

• Capture the Caller  

Don’t delay.  Book more business by capturing more callers. Order today!  

Download the e-Book today for only $149.00
and start growing your business immediately.

Purchase the Print Version for the same price, $149.00
and have it shipped right to your door. 

About the Authors:  

Barbara Akst, President and CEO of Training Unlimited, is a nationally recognized, dynamic & motivational speaker. Barbara’s consulting and training style, combined with her follow-up strategies, ensure success for the companies and organizations working in the senior industry. Barbara has an extensive background in education and consulting, with a special focus on the senior services industry. She has developed and presented numerous workshops nationwide. Her expertise in identifying and solving management and census issues, coupled with her training, coaching and mentoring skills, and formalized follow-up, are a perfect formula for continued success of sales staff in the senior industry. She holds a Master’s Degree in Educational Administration.  

Stephen Tweed has been providing strategies and insights for Private Duty Home Care for over 20 years. He has been a pioneer in the growth of private duty home care companies all across the United States. Stephen is the publisher of Private Duty Today, the leading electronic newsletter for owners, CEOs, and administrators of private duty home care companies. Stephen and his son, Jason, have led the industry in conducting research on the top referral sources and the top marketing techniques in Private Duty Home Care. Stephen is also the Chairman and CEO of Leading Home Care … a Tweed Jeffries company, based in Louisville, Kentucky and the author or co-author of several books and dozens of articles. Stephen is also a frequent speaker at state and national home care association conferences. He can be reached at www.privatedutytoday.com.